Taste of Thai® Andre Prost®
Brief
Redesign packaging that preserves the authenticity of the brand and ensures continuity between product lines. Elevate taste appeal for all products and maintain consistency between multiple substrates and print methods.
Strategy
- Generated iconic logo that upholds authentic essence, utilized ethnic-style typography
- Established design template that is consistent across all product lines and flavors
- Photographed elegant, prepared dishes that create strong taste appeal
- Ensured color continuity across all SKU's through production expertise
Result: Brand performance was so successful that two additional line extensions were launched; Taste of China®, and Taste of India®.