Sea Best® Beaver Street Fisheries®
Brief
Develop packaging directed to the 25-40 year old demographic in the retail channel. As a top-level restaurant supplier, communicating “restaurant quality” is a primary focus. Also, develop a contemporary tone to appeal to the target demographic and differentiate it from primary competitors.
Strategy
- Photographed product with creative styling and plating that suggests a restaurant setting
- Refreshed logo to communicate a more contemporary tone and reflect origin
- Differentiated between entrée and appetizer serving suggestions through photography