Sandwich Thins® Bimbo Bakeries, Inc®
Brief
Since DePersico’s original design of Sandwich Thins® in 2009, competition has flooded the market. Redesign packaging to maintain the brand’s dominance and maximize potential for future growth. As the category leader and original product, strong branding is a primary focus. Also, accentuate health claims along with increased versatility in product usage.
Strategy
- Evolved logo to increase the prominence of brand name and cues of originality
- Quantified fiber claim and elevated portion control claim
- Through photography, expanded food pairing options to include healthier deli meats