Nutrisystem®
Brief
Redesign the entire product line with two main strategies in mind. First, visually differentiate meal occasions (breakfast, lunch…) to increase ease-of-use in meal planning. Second, accentuate each individual product to allow customers to conveniently choose between entrees. With these goals in mind, format and systemize the template across all 150+ SKU’s.
Strategy
- Bottom banner color was established for differentiating meal occasions
- Utilized photography that quickly communicated serving suggestion
- Created a layout that establishes sections which house photography, branding, product names, claims, and meal occasions