Life Cereal® Quaker®
Brief
Develop packaging that caters to the female, health conscious shopper while maintaining current Life Cereal® brand equity. The combination of taste appeal and health claims are essential to the target market and the brand.
Strategy
- Utilized soft color palette to convey health and to attract the female consumer
- Increased the importance of taste appeal by “heroing” product
- Developed typography treatments that connect with the female consumer
- Positioned health claims as a banner, top-and-center, for quick readability
- Preserved equity through orientation of layout and the typography of logo
Result: Brand performance was so successful that flavor varieties were introduced after the initial product launch.