Idahoan®
Brief
Develop packaging for launch of two new complete product lines concurrently (casseroles & microwavable mashed potatoes). Clearly establish design cues to reinforce the specific product line and its consumer benefits. Focus specifically on maintaining current equity from the parent brand.
Strategy
- Photographed product to clearly accentuate product form and ingredients
- Linked callout of primary product benefit to logo for quick consumer read (microwavable)
- Maintained certain hierarchy, layout and key visual elements from main line to ensure brand continuity