Fresh Gourmet® Sugar Foods Corporation®
Brief
Evolve packaging to heighten brand awareness and recognition while preserving equity. Accentuate messages and attributes that have gained relevance in the category. Differentiate products across all SKU's.
Strategy
- Produced photography that clearly “heroes” product
- Downplayed re-sealable using subdued color coding
- Developed one consistent logo, positioned and proportioned for prominence
- Communicated premium through “Fresh Baked” icon
- Preserved brand equity through the prominence of white, logo color, and orientation of elements
Result: Took the brand from #7 to #1 and grew it 36% in the following year.