Argitoni®
Brief
Develop packaging for a new product to be released into the bulk channel, targeting consumers who are looking to entertain. Brand equity, photography, and printing innovation are the strongest elements to be addressed.
Strategy
- Maintained brand equity through color (green/gold) and swirl motif
- Utilized photography that quickly educates the consumer on product usage
- Optimized design to allow for substantial product show-through
- Developed options to address possible print methods (directly on film vs. label)
Result: Argitoni packaging is now used as the Gold Standard in internal meetings, because it exceeded expectations on quality. First day sales were the best of any new item in a major club store chain, in the last six months.