Brand Strategy. Package Design. Print & Web Communications.

STRATEGIC
BRANDING
SPECIALISTS

EXPERTS IN FOOD & BEVERAGE

Through proven core competencies and passion for strategic brand image development, we will help you build trust, increase appeal, trigger trial and encourage loyalty in your food or beverage brand.

Inspiring designs that build brand success is what we do best. It's time to put that success to work for you...

sandwich-thins package idahoan package peptide package fresh-gourmet package earths-own package goodbye-gluten package taste-of-thai package sea-best package durkee package argitoni package verde-farms package nutrisystem package idahoan steakhouse package toad ally package thomas bagels package sea best signature package kirkland package berks package evolve package boboli package sahara package

The samples above are only a fraction of our relevant experience.

Brand Communications

whole-grain-center logo quaker-chewy logo fresh-gourmet-brand logo campbells logo skinny logo hot-fries logo shoppertunity logo stuffing-tradition logo vazoom logo

Compelling Mobile, Web & Print Sales Support

idahoan brochure teaser sea-best-sales logo bakery-france logo sugar-in-the-raw logo wolfgang-puck logo fresh-gourmet-dealer-loader logo
satisfied clients satisfied clients

The Process that Produces Results.

Years of experience in package design have allowed us to develop a proprietary, and powerful process.

First and foremost, it is strategically driven, and rooted in real-world trends and principles.

Strategy

Core

Familiarize

Evaluate current brand
positioning

Capture

Collect consumer category
channel & competitive trends

Analyze

Dissect data

Align

Optimize print innovations

Advise

Develop a creative brief
(Objectives)

Next
Visualize

Explore

Create

Produce concepts adhering to
creative brief utilizing
typography, color, imagery
trends, layout, hierarchy

Next
Print

Life

Mechanicals

Develop digital files with
meticulous detail

Proof

100% color accurate print proof

On Press

Follow through with press run

Next
Impact

Results

Outcome

Tangible results driven by
focused packaging

Next
Grow

Beyond

Support

Consumer and trade vehicles

Expand

Line extensions, varieties
and sub-brands

Reimagine

Re-evaluate and realign brand
as market changes

Next
VIEW A LIST OF ADDITIONAL SERVICES

Research Testing

Structural Exploration

Website Development

Outdoor Graphics

(billboards, truck graphics)

Sales Materials

Trade Show Booths

The DePersico Difference

  • Research

    In addition to our primary research capabilities, we engage Mintel®, draw analyses from it, and freely share this resource with our clients.

  • Photography

    Full time photographer working in a 3,000 sq. ft., on-site photo studio. Complete prep kitchen. It's legit. It's integral to the creative and contributes greatly to our excellent results.

    Photo Shop June 2011

    Check out our feature article in the Jan/Feb edition of Package Design Magazine. The worth of a picture is the strategic role it plays on food packaging.

  • Production

    A dedicated department with staff who really know their stuff. On-site final mechanical art production for offset, flexo, gravure, silkscreen and beyond. It doesn't help to develop a great design, if it doesn't print well for the shelf.

    An Eye for Color June 2011

    Our Package Design Magazine Article June 2011; Asking the right questions before designing helps ensure your package colors tell the story which was intended.

  • FDA/USDA

    We know the rules to help make sure you’re in compliance. Now you don't have to read all 1600 pages of that 8 point type like we did!

  • Speed

    We understand the importance and value of being first to market. Our 35 employees, experience, process and infrastructure all ensure you the fast launch and response times others simply can’t match. And we take our deadlines deadly seriously. Noon on Thursday really means noon, not noon-ish.

Our 30+ years gives us the experience to produce results such as a #3 IRI brand launch, 36% brand growth in less than a year and outselling the competition by 6-to-1 in the first year!

About Us

DePersico Group is an industry leader with 35+ years specializing in food and beverage branding and package design for major CPG companies.

Proven design and strategy that sells.

The Food and Beverage categories demand great design, smartly infused with appetite appeal and quick, strategic storytelling for any product to succeed where 82% of purchase decisions are made - on the shelf. Convincing consumers to do that is what we do best.

We're the partner you need to succeed.

Our award-winning brand and product designs are found in almost every aisle of every grocery store around the country, in every form of distribution. And, the compelling designs and marketing messages we create are what put them there, to inspire shoppers and trigger purchase.

Put our skills to work for you.

As a family owned business we pride ourselves on creating and maintaining long, mutually beneficial relationships with our clients. In fact, every client, is more than a partner, they've become our friends, too. We take pride in every project, large or small, and our nimble staff size (25+) ensures that senior designers and key team members are involved in every project, every step of the way. You won't find a friendlier, more honest, caring, dedicated and appreciative design group anywhere!

Contact us today to learn how we can help design a successful
future for your brand.

CALL US.

YOUR BRAND WILL

THANK YOU.


Peter Wichmann

marketing specialist


484.454.3833

PWichmann@depersico.com


TAKE A PEEK BEHIND THE SCENES!