The Latest

Our New Look June 2011

New look, same great taste. We've just rebranded and relaunched. Let us know what you think!

An Eye for Color June 2011

Our Package Design Magazine Article June 2011; Asking the right questions before designing helps ensure your package colors tell the story which was intended.

Photo Shop June 2011

Check out our feature article in the Jan/Feb edition of Package Design Magazine. The worth of a picture is the strategic role it plays on food packaging.

News

The
Food And Beverage Package  Design Strategists.

Our branding experience is extensive.
Our results are dramatic.
And our clients love us.

If you're a food marketer, we'll optimize your packaging and help your brand realize its full potential. Through our proprietary package design process, we'll strategically and creatively bring your brand objectives to life, to increase your sales.

Strategy brought to life

sandwich-thins logo idahoan logo peptide logo fresh-gourmet logo earths-own logo life-yogurt logo taste-of-thai logo sea-best logo durkee logo argitoni logo kido logo nutrisystem logo

Our work is being sold in literally every aisle of grocery. And in c-stores, club stores, mass merchandisers, food service, and even vending. It encompasses brand launches, refreshes and line extensions. And that takes the form of packaging and all of the consumer and trade support food marketers need most.

We have food & beverage expertise within all categories and to all target consumers including; mainstream, indulgent, natural & organic, nutraceutical, ethnic and kids.

The samples above are of some of our latest work. It is a fraction of our relevant experience.

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The Process that Produces Results.

Years of experience in package design have allowed us to develop a proprietary, and powerful process.

First and foremost, it is strategically driven, and rooted in real-world trends and principles.

Strategy

Core

Familiarize

Evaluate current brand
positioning

Capture

Collect consumer category
channel & competitive trends

Analyze

Dissect data

Align

Optimize print innovations

Advise

Develop a creative brief
(Objectives)

Next
Visualize

Explore

Create

Produce concepts adhering to
creative brief utilizing
typography, color, imagery
trends, layout, hierarchy

Next
Print

Life

Mechanicals

Develop digital files with
meticulous detail

Proof

100% color accurate print proof

On Press

Follow through with press run

Next
Impact

Results

Outcome

Tangible results driven by
focused packaging

Next
Grow

Beyond

Support

Consumer and trade vehicles

Expand

Line extensions, varieties
and sub-brands

Reimagine

Re-evaluate and realign brand
as market changes

Next
Additional Services

Research Testing

Structural Exploration

Point of Purchase

(Floor graphics, posters,
shelf talkers, displays)

Website Development

Promotions

FSI's

Outdoor Graphics

(billboards, truck graphics)

Consumer Ads

Trade Sales Materials

(Powerpoint, brochures, sell sheets, ads)

Tradeshow Booth Materials

The DePersico Difference

  • Mintel®

    In addition to our primary research capabilities, we engage Mintel®, draw analyses from it, and freely share this resource with our clients.

  • Photography

    Full time photographer working in a 3,000 sq. ft., on-site photo studio. Complete prep kitchen. It's legit. It's integral to the creative and contributes greatly to our excellent results.

    Find out more

    Photo Shop June 2011

    Check out our feature article in the Jan/Feb edition of Package Design Magazine. The worth of a picture is the strategic role it plays on food packaging.

  • Production

    A dedicated department with staff who really know their stuff. On-site final mechanical art production for offset, flexo, gravure, silkscreen and beyond. It doesn't help to develop a great design, if it doesn't print well for the shelf.

    Find out more

    An Eye for Color June 2011

    Our Package Design Magazine Article June 2011; Asking the right questions before designing helps ensure your package colors tell the story which was intended.

  • FDA/USDA

    We know the rules to help make sure you’re in compliance. Now you don't have to read all 1600 pages of that 8 point type like we did!

  • Speed

    We understand the importance and value of being first to market. Our 35 employees, experience, process and infrastructure all ensure you the fast launch and response times others simply can’t match. And we take our deadlines deadly seriously. Noon on Thursday really means noon, not noon-ish.

We believe we have the best talent around. Flat out. But that's what everybody says. Judge that for yourself by looking at our 35 year track record.

And note the results we produce (like a #3 IRI brand launch, or 36% brand growth in less than a year or outselling the competition by 6-to-1 in the first year).

Call Us.
Your Brand Will Thank You.

(610) 789-4400

  • Elyse Norton
    Senior VP, Account Service

  • Brennan Higgins
    Senior VP, Strategy

  • John Nelson
    VP, Growth Initiatives

© 2012 DePersico Group - All rights reserved.

One Raymond Drive, Havertown, PA 19083