Our New Look June 2011
New look, same great taste. We've just rebranded and relaunched. Let us know what you think!
New look, same great taste. We've just rebranded and relaunched. Let us know what you think!
Our Package Design Magazine Article June 2011; Asking the right questions before designing helps ensure your package colors tell the story which was intended.
Check out our feature article in the Jan/Feb edition of Package Design Magazine. The worth of a picture is the strategic role it plays on food packaging.
If you're a food marketer, we'll optimize your packaging and help your brand realize its full potential. Through our proprietary package design process, we'll strategically and creatively bring your brand objectives to life, to increase your sales.
Our work is being sold in literally every aisle of grocery. And in c-stores, club stores, mass merchandisers, food service, and even vending. It encompasses brand launches, refreshes and line extensions. And that takes the form of packaging and all of the consumer and trade support food marketers need most.
We have food & beverage expertise within all categories and to all target consumers including; mainstream, indulgent, natural & organic, nutraceutical, ethnic and kids.
The samples above are of some of our latest work. It is a fraction of our relevant experience.
Years of experience in package design have allowed us to develop a proprietary, and powerful process.
First and foremost, it is strategically driven, and rooted in real-world trends and principles.
Evaluate current brand
positioning
Collect consumer category
channel & competitive trends
Dissect data
Optimize print innovations
Develop a creative brief
(Objectives)
Produce concepts adhering to
creative brief utilizing
typography, color, imagery
trends, layout, hierarchy
Develop digital files with
meticulous detail
100% color accurate print proof
Follow through with press run
NextConsumer and trade vehicles
Line extensions, varieties
and sub-brands
Re-evaluate and realign brand
as market changes
(Floor graphics, posters,
shelf talkers, displays)
(billboards, truck graphics)
(Powerpoint, brochures, sell sheets, ads)
We believe we have the best talent around. Flat out. But that's what everybody says. Judge that for yourself by looking at our 35 year track record.
And note the results we produce (like a #3 IRI brand launch, or 36% brand growth in less than a year or outselling the competition by 6-to-1 in the first year).